A website meta description is the description search engine users see below a webpage's title and gives an idea of what a webpage is about.
What to include: Keywords, benefits, and features
A meta description is a short, yet detailed summary of what a website is offering. It should include the most important information about the website in order to help potential visitors understand what the website is all about. This includes specifying the target audience, providing an overview of the main content, and listing the main features and benefits of the website.
In order to make sure that your website description is effective, be sure to include keywords that are relevant to your website and that potential visitors might use when searching for a site like yours. Additionally, make sure to list any unique selling points or features that will help your site stand out from similar websites.
Finally, don’t forget to highlight any special offers or deals that your site may be featuring. By following these tips, you can create a website description that will help attract new visitors and encourage them to explore your site further.
Some examples of great descriptions
Here are a few example of website titles and descriptions that display the name and a quick overview of the product or service.
Acme Corporation: Leading Manufacturer of Quality Products
Acme Corporation is a leading manufacturer of high-quality products that are designed to meet the needs of our customers.
This description provides a brief overview of what the website is about and highlights the key strengths of the company. It also encourages the reader to visit the website for more information.
Jane's Bakery: Freshly Baked Goods and Delicious Treats
Indulge in freshly baked goods and delicious treats at Jane's Bakery. From cookies to cakes, we have it all.
This meta description is good because it mentions that the bakery offers freshly baked goods and delicious treats, which can be appealing to potential customers who are looking for high-quality baked goods. It laos mentions that the bakery has a wide variety of products, from cookies to cakes, which can be attractive to customers who are looking for a variety of options and it is within the recommended 160 character limit, which makes it easy for search engines to display it in search results.
Smith & Sons Plumbing: Reliable and Affordable Plumbing Services
Get reliable and affordable plumbing services from Smith & Sons Plumbing. Serving the community for over 30 years.
This meta description works because it concisely conveys the main services and values of the plumbing company. It mentions that the services are both reliable and affordable, which are important factors for potential clients who are looking for a good value for their money. The meta description highlights the fact that the company has been serving the community for over 30 years, which can instill confidence in potential clients and show that the company has a proven track record of successand it is within the recommended 160 character limit.
Johnson & Johnson Law Firm: Experienced Attorneys Serving the Community
Get the legal help you need from the experienced attorneys at Johnson & Johnson Law Firm. Serving the community for over 20 years.
This meta description is effective because it concisely conveys the main services and values of the law firm. It mentions that the attorneys are experienced, which is important for potential clients who are looking for reliable legal representation. It also highlights the fact that the firm has been serving the community for over 20 years, which can instill confidence in potential clients and show that the firm has a proven track record of success.
Pawsitive Pet Store: Everything You Need for Your Furry Friend
Find everything you need for your furry friend at Pawsitive Pet Store. From food to toys, we have it all at affordable prices.
This meta description is effective because it concisely describes the main products and services offered by the pet store. It mentions that the store has a wide variety of products, including food and toys, which is important for potential customers who are looking for a one-stop shop for all their pet-related needs. The meta description mentions that the prices are affordable, which can be a compelling selling point for potential customers who are looking for value for money.
How to write a meta description: Be concise and clear
A good website description is clear and concise. It should be easy to read and understand, and it should be free of errors.
When writing a website description, think about what you want your audience to know about your site.
Write in a way that is easy to understand, and make sure to proofread your work for any mistakes. Keep your description short and to the point, so that readers can quickly get the information they need.
What not to do: Don't stuff keywords or make it too long
When it comes to meta descriptions, there are a few things you definitely don’t want to do. For starters, don’t stuff keywords. This will not only turn off potential customers, but it will also get you penalized by search engines. In addition, don’t make your description too long. Keep it concise and to the point. After all, people have short attention spans and you want them to actually read what you have to say.
Website descriptions are important for SEO and conversion rates
As the old saying goes, first impressions are everything. The same can be said of website descriptions. A well written, compelling description can be the difference between a customer clicking through to your site… or moving on to the next result.
When it comes to SEO, your website description is important for two reasons.
First, it’s one of the first things Google looks at when determining your ranking. Second, it’s what potential customers will see when they do a search for products or services like yours.
That’s why it’s so important to take the time to write a good description. Here are a few tips:
Keep it short and sweet: A meta description should be no more than 160 characters. If you can't fit all your important information into that amount of space, you need to rethink what's in it. Use this to Title Tag and Meta Description Length Tool to tell you how many chracters are in your meta description.
Make it clear and simple: The description should describe what your business or website is about. It s not the place to be cute or clever.
Tell them what they can expect: One of the most important things you should do in your description is to let people know what they can expect when they visit your website or business.